For most of us, Easter is a deeply significant day and season, as we remember the depth and gravity of what transpired in the death, burial, and resurrection of our Savior. But for many people outside of that understanding, Easter is an awkward combination of seemingly random cultural elements that don't seem to fit: Easter bunny, chocolate, eggs... and a guy who comes back to life? It's just weird. While most of the world has a religious understanding of Easter, it is largely more of a religious obligation than an epic tale of a mind-blowing act of sacrificial love in which Jesus proved just how badly the Godhead wanted to have us near Him, with Him. Thus, the reason we are launching EasterIsWeird.com. an external ad campaign to pique the curiosity of people in our community as a simple step into this narrative. As we promote the greatest love story ever told, our hope is that it may even lead someone new to engage with us, whether at Easter, or somewhere down the road. If nothing else, it stands to expose them to a different narrative than they might expect or be accustomed to.